Buyers need designers and designers need buyers, right? So why does it seem so tough sometimes to find a crack in the industry front so that our extra special DESIGNER light gets through?

Because there's no unifying media platform for those of us who don't fall in the middle of mass produced mainstream. The advertising that is available leaves out the heart and soul that make unique bridal design what it is.


OUR BIG PLAN:

To be the not-Vows Magazine...writing about business tips that help stores actually reach the kinds of brides our collections sell to, sharing design that sets trends, and generally staying true to our Wed Altered vibe and roots. We've always believed that providing lots of support and insane amounts of value is the best way to draw in your perfect buyers and the magazine and website content will be no different.

But we're doing it up digital because 1) trees, ink, and gas for the postperson, 2) lets us link all of the info STRAIGHT TO YOUR WEBSITE for impulse collection browsing and 3) we won't have to charge you almost $3000 for a single full page ad (lol...that's one ad in one issue...not all year). 

Even better? We'll be building out an extensive directory of wholesale designers on the revamped Wed Altered website and any designer advertising in the issues will get a year's membership on the website free, too. The directory will be somewhere you call tell buyers all about what your brand creates and stands for, and they can browse to their heart's content as they search for the next big indie star in their store line up.

Plus - we'll have a blog and social media presence and we'll need YOU to feature!

This is all about focusing on reaching the right buyers and building bridges across the industry to bring about something we've been brewing for years - the independent bridal segment's push to stop accepting wedding fashion business as usual and start focusing on what's meaningful.


ADVERTISING OPTIONS:

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Full on and All out

  • Full page ad

  • A full directory page with 15 images and all relevant links for a year

Full Page Bonus: A sponsored blog post and corresponding Instagram posts (limited spots)

All designer interviews and cover images will be picked from full page advertisers, although there are limited spots.

$797/issue or $2497 upfront for 4 issues.

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Cover All the Bases

  • A quarter page ad

  • A full directory page with 10 images and all relevant links for a year

$397/issue or $1247 upfront for 4 issues.

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Get Listed and Get Found

A full directory page with 5 images and all relevant links for a year.

The directory will be advertised with a full page ad in the magazine issues and linked in our emails individually sent to over 1000 stores.

$197 total annual payment


Check out the previous issues

We're already hard at work on the next issue. We’re pulling together the latest news in the industry and we're gathering articles from more experts...all we need now are your dresses to show off! If you haven’t seen our publication before, head over and take a look now.

And don't forget, if you need someone to put the ad together for you, we have you covered. As long as you have a high res picture and a logo file, we'll get you something you absolutely love.


 

Want a little background on why we're so passionate about this?

I've been hearing over and over from buyers that they're looking for better designs, better service, and something to set their stores apart, but they don't know where to find independent designers. So we're going to change that!

Here's the message we're taking to buyers:

 

FAQ

1) Will there be stores receiving the magazine that sell dresses with prices over $1000 MSRP?

YES! That's our minimum. The stores we find have price ranges like $1000-4000, $2000-6000, $3000+, etc. These are the kind of stores I would recommend to you if you were one of my top-tier coaching clients and we were building a custom marketing plan. This is all about quality of leads, not a mass market spam blast.

2) When are the ad creatives due?

Ad creatives are due the 15th of the month before the issue goes out, so for the June issue, they're due May 15th. If you have any concerns or questions about that, just hit reply. We'll figure something out!

3) Do I have to pay all of it today?

Nope! You'll get a pretty awesome discount if you do, but there's a really affordable payment option too. If you need something different than what you see, let us know. We can figure something out.

4) What info will be in the directory listing I'm getting?

Pretty much anything you want that will fit in the space! We ask you about your brand message, your production, your price points, and everything that makes your line special and that buyers will be excited to hear about! You'll have lots of spaces for images to give them some peeks at your styles, too. (Remember you can grab a listing spot even if you don't decide to get an ad in the digital magazine!)

5) Will this only work if I'm exhibiting in New York?

No again! This will be in the hands of buyers before Market even happens both times this year. If you aren't going to NYC, this is a great way to get their attention as they're thinking about picking up new designers for their store. If you are going, it's a great way to let them know that they should come find you!

6) Do I have to use the same ad in each issues?

No...we actually recommend you don't! You'll be able to submit new ad creatives before each issue to keep buyers interested in what they see from you and your line.

7) Why are you doing this?

Because there's no unifying media platform for those of us who don't fall in the middle of mass market mainstream. The advertising that is available leaves out the heart and soul that make unique bridal design what it is. Buyers are looking for something to set them apart from the knock off factories and online stores, but the powers-that-be keep giving us all more of the same...

This is all about focusing on reaching the right buyers and building bridges across the industry to bring about something we've been brewing for years - the independent bridal segment's push to stop accepting wedding fashion business as usual and start focusing on what's meaningful.

So, ready to join us? I thought so!

Not sure? I'm really proud of the community I've gathered in the years of work I've done in the industry and I am looking forward to what this publication and community driven marketing push can do..Shoot me an email at hello@christenschneider.com with your questions and we'll talk it through!